Businesses of the future will be defined by the intimacy of their brand engagement with customers. How well they leverage their customer data is THE critical success factor to achieve this.
Traditional segment based contact programs will fail. Future engagement must be hyper-personalised, predictive and responsive to individual customer needs.
The future of marketing combines the precision of machine learning driven data insight with beautifully designed, mobile centric experiences.
Stand-alone applications will fail. Engagement activity must integrate seamlessly with existing marketing activity and comms channels, especially social.
Who we are
We are experts in data driven social and predictive marketing. Launched in 2015, our social and analytics solutions deliver campaigns and comms which are hyper-personalised, predictive and responsive to your customers’ needs and behaviour.
Quantiful is headed by international branding expert and former CEO of Telecom Retail NZ, Alan Gourdie and Machine Learning expert, Saby Upadhyay, and chaired by Sven Baker, the Executive Chairman of Designworks Group, Australasia’s leading design practice.