Businesses of the future will be defined by the intimacy of their brand engagement with customers. How well they leverage their customer data IS the critical success factor to achieve this.
Traditional segment based contact programs will fail. Future engagement must be hyper-personalised, predictive and responsive to individual customer needs.
The future of marketing combines the precision of machine learning driven data insight with beautifully designed, mobile centric experiences.
Stand-alone applications will fail. Engagement activity must integrate seamlessly with existing marketing activity and comms channels, especially social.
Who we are
Quantiful are market leaders in the use of social and search data for analytics, marketing and demand planning optimisation.
Our social analytics capability provides clients with market opportunity and threat analysis, reputation management, social marketing campaign optimisation and influencer identification and management.
We work with leading New Zealand businesses including Spark, Fonterra, Burgerfuel, Ecostore, NZTA, Auckland Council, LAWA and Seafood New Zealand.
Our demand planning optimisation is a machine learning platform that combines the predictive power of social and search data with transactional sales data to significantly increase the forecast accuracy of our client's product portfolios.
We are also the technology build partner for several innovative, data driven platforms including HCAs Emergency Q and Noel Leeming's Compare and Save. We are experts in data driven social and predictive marketing.
We are headed by international branding expert and former CEO of Telecom Retail NZ, Alan Gourdie and Machine Learning expert, Saby Upadhyay, and chaired by Sven Baker, the Executive Chairman of Designworks Group, Australasia’s leading design practice.